actualité

Approximately 8,000 Plush Toys From TLC and Discovery Kids' TV Series ToddWorld
Will Arrive On 53-Foot Truck at Local Toys For Tots Donation Center

ERLANGER, KY (December 12, 2007) - Ty's Toy Box, a leading multi-channel online retailer of character-licensed brands and headquartered in Northern Kentucky, has joined with Taffy Entertainment, a leading worldwide distribution, brand management and entertainment company, to make one of the largest single-day toy donations in the Cincinnati-area Toys For Tots history, when a 53-foot truck will deliver nearly 8,000 ToddWorld plush toys to the Cincinnati Toys For Tots main distribution facility on Thursday, December 13.

The toys will depart from the Ty's Toy Box offices in Erlanger, KY at approximately 10am in a truck (and driver) donated by Custom Expedite Trucking and will be delivered to the Cincinnati Toys For Tots main office. From there, toys will be distributed by the Tri-State Marine Corps Reserve Toys For Tots.

ToddWorld is the Emmy®-nominated, animated kids' TV series that explores common themes and the social challenges of a young child's life with color, humor and quirky charm. Based on the best-selling books of Todd Parr, the show brings the same intelligence, offbeat sensibility and visual punch to television. Without preaching, the series offers a mixture of moral, emotional and skills-based messaging, always in a playful and whimsical manner. In the US, the program airs on the "Ready Set Learn!" programming block on TLC and Discovery Kids. Locally, TLC can be seen on channel 44 on Time Warner Cable and channel 55 on Insight Digital Cable. Discovery Kids can be found on channel Time Warner Cable channel 103 and Insight Communications channel 338.

ToddWorld is distributed worldwide by Taffy Entertainment and is produced by Mike Young Productions, along with Discovery Kids, India's Dataquest and Telegael of Ireland. The TV series was created by Todd Parr, in collaboration with writer Gerry Renert, president of SupperTime Entertainment.

"The ToddWorld TV series has always been about inclusiveness and we felt it was important to give as many kids as possible the opportunity to experience the joy of receiving a new toy during the holidays," explains Cynthia Money, President, Worldwide Consumer Products and Marketing for Taffy Entertainment. "Ty's Toy Box, the official online retailer for ToddWorld, shares our philanthropic ideals and their proximity to the Cincinnati Toys For Tots organization was a natural fit."

"These ToddWorld plush toys will hopefully make this year's holiday season even better for a lot of needy children," said Ty Simpson, President and CEO of Ty's Toy Box. "We're also doubly pleased to be able to work with Taffy Entertainment and Suppertime Entertainment to make this special donation in our hometown."

About Ty's Toy Box
Ty's Toy Box, LLC (www.tystoybox.com) is a leading multi-channel e-tailer of licensed character brands, specializing in the creation, management, marketing and fulfillment of comprehensive, dedicated marketplaces that carry the full breadth of officially licensed product available for each brand. Currently, it features such popular brands as The Wiggles, The Doodlebops, LazyTown, Hi-5, Teen Titans, Strawberry Shortcake, ToddWorld, The Backyardigans, Ben 10, Code Lyoko, Barney, Caillou, Max & Ruby and others. Its multi-channel sales network includes Amazon.com, all major shopping comparison sites and more than 4,500 affiliates.

About Taffy Entertainment
Taffy Entertainment (www.TaffyEntertainment.com) is a leading worldwide distribution, brand management and entertainment company representing brands from some of the largest animation producers across the globe. This includes the prolific Mike Young Productions; MoonScoop Productions, the top producer of animation in Europe; and select properties from third parties. Taffy's library for distribution and/or consumer products includes the Emmy® Award-nominated series "ToddWorld," "Dive Olly Dive!" and "Growing Up Creepie," as well as "Pet Alien," "Titeuf" (TooTuff), "Mix Master," "Fantastic Four," "Code Lyoko" and "Casper," among many others. With offices in Paris, Los Angeles, London and Shanghai, the company has fully-integrated production, distribution, licensing, merchandising and marketing facilities. It also has a library that includes over 3,000 half hours of animation, encompassing some of the most recognizable worldwide brands and best-loved animated creations in the global television market. The company also distributes to leading broadcasters in 160 countries around the world.

About Toys for Tots
The Marine Toys for Tots Foundation, an IRS recognized 501(c) (3) not-for-profit public
charity, is the authorized fund raising and support organization for the Marine Corps
Reserve Toys for Tots Program. The Foundation provides the funding and support
needed for successful annual toy collection and distribution campaigns. The Foundation
is located at Marine Corps Base, Quantico, VA. Local Marine Corps Reserve units and
volunteer organizations collect and distribute toys in over 600 communities covering all
50 states, the District of Columbia, Puerto Rico and the Virgin Islands.
www.toysfortots.org.

MEDIA CONTACT:
Brandon Steinert, Ty's Toy Box, 859-282-8697 x32
Marc Grossmann, Taffy Entertainment, 818-227-8966